How To Increase Website Conversions
So you’ve got a website, people are visiting it and your analytics are showing you that they’re spending a decent length of time on your website – but you’re not seeing a proportional conversion rate… why not?
The mistake often is the same as when you read over something you have written and, because you know what it is meant to say, you read it and it makes perfect sense. Then you send it to someone else and they completely misunderstand it.
The same is true with a website; because you know what you want someone to do, where they need to go and how they’d find the information they want, you make the mistake of assuming it is obvious.
The problem is, it often isn’t to the new visitor – you should always make sure your website is “idiot proof” – in truth if you’ve used a professional web design company (and we don’t mean a mate who “does websites”) they should have done this for you, created a design that is simple, navigable, easy and user-friendly. Unless of course you’re after a more complex, more interesting site – but it still shouldn’t be too hard!
So how do you increase website conversions?
You’ve probably heard the phrase before – Call to action!
Well this is where it applies most acutely. The internet!
A call to action on a website is so important. It can often be the only way to effectively measure your website’s performance in terms of conversions, or at least making sure people end up at the place you want them to on the website and read what you’ve spent hours writing for their benefit and discover if that works!
Buttons are a useful way to make something happen. People are drawn to buttons, and the words “click here” often elicit exactly that response!
Simply putting a button there that asks a question, or commands the user to click it or interact with it in some way it pulls conversions through. It is a proven method – lots of you will click on the image below for example:
Only after clicking will you discover it does not do anything. But the fact that it has the magical click here, causes something in our brains to obey that command!
So take a look through your website and make sure that your calls to action make sense and are obvious enough to follow and that they lead your customers to do what you need them to do on your website. If you are careful and lead them toward the conclusions you wish them to reach, you will see your website conversions improve.
If you need help or you need a professional eye to look at your website, give us a call or drop us a line and we’ll see if we can help!
Make your website more than a nice place to be, with clear directions, calls to action and conversion tools and follow ups. Incite people to contact you or purchase your products or services.
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Here at Razor Edge Media we look in great detail at good and bad ideas all the time. We know which questions need answering and what needs to be considered at each point of the process. We know that the questions we will raise will help refine your thinking, hone your idea and ultimately dictate if it is viable or not.
